Neuromarketing: la nuova scienza da applicare alla comunicazione.

Neuromarketing

Per la serie: “letture estive“; ho appena finito di leggere/studiare “Neuromarketing” di M. Lindstrom.
Avevo letto di questo libro qualche tempo fa su un post di Alessandro Mazzù (conosciuto grazie al Web Marketing Festival) e mi sono subito incuriosita.
Un po’ a rilento e ad incastro tra i vari impegni, alla fine sono riuscita a gustarmi questo libro.
Sì, esattamente. Gustarmi!

Ci sono tante case history che vi lasceranno a bocca aperta e vi incuriosiranno tantissimo.
Per non parlare di alcune spiegazioni che vi faranno venire voglia di studiare il cervello umano e tutte le sue reazioni.

Vi racconto solo di una cosa che mi ha totalmente affascinata: i neuroni a specchio. La sola definizione dovrebbe farvi intuire cosa sono e cosa fanno.
Avete presente quando guardate un film di azione e vi parte la scarica di adrenalina?
Ecco! Sono proprio loro che funzionano. E non avete la minima idea di quante situazioni possano scatenare e di cui nemmeno vi rendete conto!

Il nostro cervello ormai lavora per automatismi e percorsi brevi. Ma per riuscire a farlo ha immagazzinato una quantità di esperienze ed emozioni che fareste fatica a ricordare singolarmente e l’esatto momento in cui è successo.

Quindi?
Compratelo ed immergetevi in questa scienza meravigliosa! 😉

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